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With the sale to Heineken, FEMSA will reconsider its market strategy

By Barbara Anderson and Adolfo Ortega
CNNExpansion.com

On Monday, Jan. 11, Fomento Economico Mexicano (FEMSA) revealed its agreement with Heineken to sell the iconic Cerveceria Cuauhtemoc Moctezuma that 120 years ago began an industrialization and development that spanned all areas of Monterrey society, creating what one historian describes as "a world of connections."

The company's chairman and chief executive, Jose Antonio Fernandez, said he had little choice. FEMSA Cerveza had lost share since the 90s when it had 55 percent of the market. At the time of the sale, its share had fallen to 43 percent in a market dominated by Grupo Modelo, half of its capital held by the Belgian firm InBev AB.

 "This transaction is a trigger. It shows that we must dare to do things," Fernandez says in an interview with the magazine Expansion.

"The entry of the Heineken brand, whether it is as successful as in other countries, will automatically increase our market share," he said. "Now, we must rethink the overall strategy. As of February we will start a whole new planning process in which FEMSA will consider potential changes and what this operation is giving us," he said.

www.cnnexpansion.com/expansion/2010/01/27/mi-nuevo-femsa

Top Stories for February 9, 2010

Despite court awards of amparos, the highly anticipated wireless auctions will proceed as planned

By Isabel Ferguson
CNNExpansión.com

Despite amparos, or injunctions, gained by two companies, Mexico's auction for wireless radio spectrum will continue, say officials of the regulatory agency overseeing the fierce competition.

So far the Federal Telecommunications Commission (Cofetel) has been served with three legal actions by Iusacell to impact the auction and one brought by MVS through its subsidiary MVS Net.

"The scope of the temporary suspension allows us to carry out the auction because the suspension relates to the time of the grant award," said Cofetel commissioner Gonzalo Martínez Pous.

The tender of two radio frequency bands (1.7 GHz and 1.9 GHz) was launched by the Federal Communications Commission to allow existing operators to increase their capacity or new operators to operating in the business of the so-called "triple play" (cable TV, telephone and Internet). The process is expected to be completed June 9 with the naming of winners.

In a press release last week, MVS said it sought the injunction because the lack of clear auction rules has meant that the company has not been able to make investments to develop new technologies.

Iusacell's amaparos, Martinez Pous said, were based on disagreements with the setting of the spectrum cap that is specified in the tenders, however the company has not requested that the process be suspended.

As a result, he said, the has been no action that will delay the bidding process. After the bids have been submitted, he said, competing companies that believe they have a case against the handling of the auction can submit evidence and make arguments to the court, which might find cause to suspend the process and halt the awarding of the concessions.

www.cnnexpansion.com/negocios/2010/02/05/competencia-movil-hace-frente-a-amparos

San Diego Union-Tribune -  Last spring, U.S. officials announced a $400 million effort to tighten border security, this time with an emphasis on southbound inspections of vehicles headed into Mexico to check for contraband cash and firearms. Since then, inspectors have made some impressive discoveries — and in addition to the money and guns, some unexpected ones./p...

El Semanario - In recent years Brazil and China have improved economically and socially, both in higher education and professional training in technological readiness and innovation, something that has allowed them to overcome Mexico's competitiveness, said the Center for Economic Studies Private Sector (CEESP)./p...

El Semanario - Prices of premium, diesel and Magna gasoline rose for the fourth time in six weeks on Saturday with premium rising four cents to 9.70 pesos per liter, Magna rising eight cents to 7.96 pesos per liter and diesel also rising eight cents to 8.32 pesos per liter./p...

El Semanario - The Ministry of Economy authorized a quota to import 250,000 tons of sugar to ensure domestic supply. Economy Secretary Gerardo Ruiz Mateos reported that the 2009-2010 harvest, which began in October, will barely total 590,000 tons while national demand is 5.26 tons./p...

El Economista - Mexican cartels continue to accumulate wealth despite the government's massive effort to defeat them. Their proceeds last year are estimated at $39 billion as their firepower and intimidation left 7,000 executed, according to the Office of the U.S. Director of National Intelligence./p...

El Financiero - General Motors de Mexico is preparing a new proposal that includes reinforcing the country's Vehicle Renewal, or Cash for Clunkers, Program with economic incentives to boost domestic sales of vehicles, eliminate middlemen and speed up delivery times./p...

El Financiero - Telmex is delivering 20.3 tons of humanitarian aid to people affected by torrential rains in municipalities in the states of Mexico and Michoacan. Two water treatment plants also will be delivered to the worst hit municipalities./p...

El Financiero - The Ministry of Labor is creating training centers to give people in vulnerable situations equitable access to employment opportunities and training courses, especially those involving information technology, the ministry said in a statement./p...

El Financiero - Once the Supreme Court makes its final decision to uphold the controversial tax IETU, companies will have to decide to address a situation that is different for all of them. Some will have to find additional capital; many will be forced to cut workers; others will declare bankruptcy. All will have an impact on the overall economy./p...

Bloomberg - Mexico’s economy might expand more than expected in 2010 as the nation recovers from last year’s global slump, central bank Deputy Governor Manuel Sanchez Gonzalez said  “I’m ready to be surprised as to the results of the economic recovery,” Sanchez said in Sydney, while the central bank forecasts growth of 3.2 percent to 4.2...

El Semanario - Mexican coffee production, which runs from October through December, increased by 18 percent compared with a drop of 23.84 percent in the Central American region in the same period.

www.elsemanario.com.mx/news/news_display.php

El Financiero - Grupo Mexico completed its acquisition of Mexico Drilling Company, or PEMSA, for $240 million to expand its participation in various drilling operations, including those for Pemex./p...

El Financiero - The subsidiary Pemex Exploration and Production plans to invest 44.29 billion pesos ($3.36 billion) this year in Tabasco for drilling and maintenance of production wells./p...

El Financiero - The Agency of Wildlife Trade, supported by the United Nations, on Wednesday endorsed a proposal to ban global trade of bluefin tuna, which will be discussed by 175 countries in Doha, Qatar, March 13 to 25./p...

Reuters - Lowe's Cos. Inc, the No. 2 U.S. home improvement chain, opened its first two stores in Mexico on Friday in the northern industrial city of Monterrey, as it expands from its core market to gain new revenue sources.

www.reuters.com/article/idUSN0515666720100205

Maquila Portal - Despite the 28,1 percent drop in automobile production by the seven companies that have plants in Mexico, the country remains among the top automotive manufacturing locations in the world.

www.maquilaportal.com/cgi-bin/public/board.pl

Maquila Portal - A proposal to amend the Maquiladora Decree would limit local supplies and could make some maquiladoras pay more income tax, according to an analysis by PricewaterhouseCoopers of Mexico.

www.maquilaportal.com/cgi-bin/public/board.pl

The Dallas Morning News - Some of the families of teenagers slain in last weekend's massacre in Ciudad Juárez have sought refuge across the border in El Paso, saying their government can't protect their remaining children, some of whom witnessed the killings and now live in fear of reprisal from drug cartels./p...

Dow Jones - Mexico's stocks battled back from steep losses to close flat in volatile trading Friday, as a weak U.S. jobs report and European debt fears limited gains on the local market. Mexico's benchmark IPC index rose 0.1 percent, or 27 points, to close at 30630.73./p...

Dow Jones - J.P. Morgan & Chase Co. said Friday that it has raised its estimate for Mexican economic growth this year because of a stronger-than-expected rebound in manufacturing and an improvement in domestic demand.

online.wsj.com/article/BT-CO-20100205-715279.html

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